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Why choose us

What is Supima Cotton?

Supima Cotton

Supima cotton is the world’s finest and rarest cotton — celebrated for its exceptional softness, strength, and natural sheen.

The name Supima stands for “Superior Pima,” a premium variety of extra-long staple (ELS) cotton grown exclusively in the United States.

Unlike ordinary cotton, which is shorter and coarser, Supima fibers are nearly 35% longer and 45% stronger, resulting in fabric that feels luxuriously smooth, resists pilling, and retains its shape for years.

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What is Bamboo Cotton?

Bamboo Cotton

Bamboo Cotton is a modern, eco-conscious fabric crafted by blending natural bamboo fibers with pure cotton — resulting in a material that is luxuriously soft, ultra-breathable, and gentle on both your skin and the planet.

It combines the silky-smooth texture of bamboo with the strength and comfort of cotton, giving you a fabric that feels cooler, lighter, and fresher — all day long.

At The White World, we handpick only the finest bamboo-cotton blends, ensuring you experience sustainable luxury without compromise.

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About Organic Cotton

Organic Cotton

At The White World, we choose Organic Cotton not because it’s trendy — but because it’s pure, responsible, and made for lasting comfort.

Our Organic Cotton T-shirts are crafted from certified organic fabric sourced from trusted global and Indian manufacturers who strictly follow sustainable production standards.

This cotton is grown and processed without toxic chemicals or artificial treatments, making the fabric naturally soft, breathable, and gentle on your skin.

Every piece undergoes rigorous quality checks and meets GOTS (Global Organic Textile Standard) or OCS (Organic Content Standard) certification —

so you receive true organic cotton, not just a marketing label.

We don’t work with farms directly —

we work with the finest certified manufacturing partners who share our obsession with quality and ethics.

Because at The White World, purity isn’t just how something is made — it’s how it makes you feel when you wear it.

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